AT RUSHMANS, WE HELP SMART PEOPLE SOLVE SERIOUS STUFF
No fluff. No faff. Just sharp thinking, brave decisions, and action that actually happens.
We’ve spent the last 35+ years working in sport, geopolitics, events, hospitality, and the world of MICE (that’s Meetings, Incentives, Conferences and Exhibitions – not the squeaky kind). Also: tech, media, nation branding, energy, entertainment… you name it.
We’ve seen it, shaped it, and helped it move forward.
Big challenge?
We’re in.
Small opportunity?
Same.
If it matters to you,
it matters to us

WHAT WE ACTUALLY DO
Why the Edge?
Because when decisions really count, the edge is where you can’t afford to wait. We help you make those decisions with clarity and speed. It’s where we give you the edge – by cutting through the noise, and making sure you move fast and get the results that matter.
EDGEWORKS
Not consulting. Not coaching. Just serious, strategic advisory that cuts through the noise and gets to the point.
EdgeWorks are our flagship programmes – built around what matters most to you, backed by heavyweight insight from HTT (more on that below).
Big decisions. Big shifts. Handled properly.
EDGETANKS
Forget “sessions” and “workshops”. This is the real deal.
EdgeTanks are live, high-trust engagements that take place in custom-prepared environments – like a thinking lab with better lighting.
We start with one sharp Focus Question. And by the end, you’ve got alignment, clarity, and a co-created plan people actually believe in.
HTT – THE HELIX THINK TANK
220+ world-class brains. All in your corner.
HTT is the hidden engine behind everything we do – feeding our work with expert insights from AI, geopolitics, behavioural science, robotics, leadership, and more.
It’s like having the smartest people in the world whispering in your ear (except you don’t have to feed them or find them hotel rooms).
WHY IT WORKS
- We are faster and better value than big name consultants. And our stuff actually gets used.
- We bring uncommon people using uncommon thinking to deliver common sense.
- Our work is powered by HTT – our think tank of 220+ serious minds who’ve seen it, done it, and thought through the fallout.
- We don’t do cookie-cutter. Everything’s tailored, tested, and ready to deliver.
- We work with your people, not around them – combining their insight with our tools to get outcomes everyone owns.
- HTT lets us price competitively, punch above our weight, and make a lot of bigger firms look like noise.
- We don’t just talk about action. We build the runway and hand you the keys to the jet.
SOME OF OUR CLIENTS


FROM WORLD CUPS TO NATION BRANDING
and everything in between
We’ve advised at the highest levels.
World Cups. Political crises. C-suite chaos. Family feuds. New markets. Old problems. Big decisions.
We’ve been there. We’ve helped. And we’ve made it stick.
This isn’t business as usual. And we’re not for everyone.
But if you’ve got a challenge worth solving – big or small – and want the kind of clarity most teams only dream of…
Let’s Talk
Tell us what’s on your mind.
We’ll help you think it through, make a plan, and actually do something about it.