RUSHMANS EDGEBRIEF
Walk out, seven days later, knowing exactly what to do and why.
Every leader has one call that outweighs the rest. A fork in the road where the wrong turn is expensive and slow to undo. The problem usually isn’t a lack of intelligence. It’s that the biggest decisions get made in the worst conditions – too little time, too much noise, and no one in the room to tell you where you’re wrong.
An EdgeBrief gives you that room. We build a private session around your single most important question and run it through RDI, our proprietary decision system: it models how the world’s leading strategic thinkers would approach your specific problem, audits the biases most likely skewing your view, and stress-tests every option against proven frameworks. Then we shape the findings with 40 years of lived experience at the highest levels of commerce, government, and diplomacy. You get a structured brief – findings, stress-tested options, a clear recommendation – and 90 minutes online with us to work through it together.
Seven days from question to clarity.
What you get:
Initial consultation. A 15-minute call to understand what you’re facing, what’s at stake, and the outcome you need.
Refining. We then send you a questionnaire, gather context and discuss your answers over a 45 minute follow-up call. We use this to frame the right question.
Your EdgeBrief document. Your question analysed through a completely confidential proprietary expert-modelling process that draws on the thinking of 450+ curated strategists, economists, behavioural scientists, and practitioners, combined with cognitive bias correction and structured decision frameworks, all shaped by 40 years of lived strategic experience. This is not an opinion. It is traceable, expert-grounded intelligence. Delivered as a structured PDF before the briefing.
A live up to 90-minute Zoom briefing. We walk through your EdgeBrief document together, explain the analysis and recommendations, answer your questions, and make sure you have complete clarity on every point.
Who it is for.
Senior leaders and founders facing a high-stakes decision where clarity matters and the cost of getting it wrong is significant.From £5,000.
Delivered online.
Turnaround:
7 working days from intake.In 15 minutes we will help you to understand what you’re facing, what’s at stake, and the outcome you need. No pitch, no obligation. Just a focused conversation.
Download a Specimen EdgeBrief
To download a specimen EdgeBrief as a PDF, which demonstrates the structure, depth and quality of the analysis that every EdgeBrief client receives, please submit your details below.
Not sure if an EdgeBrief is for you?
These are the kinds of questions our clients bring us (before reframing):- Two members of my leadership team are pulling the business in opposite directions. How do I resolve it without losing either?
- What major changes and challenges are we likely to face in the next three and five years?
- Are we (truly) indispensable to the future of our customers, or have we just become (exceptionally) highly optimised for a market that stopped growing three years ago?
- Our current operating model is so efficient/effective that it has completely killed our ability to adapt. How do we (deliberately) break our own successful (blind) machinery before a competitor does it for(to) us?
- We have built a management system that punishes courage and rewards compliance. What is the actual (unmeasured) financial cost of forcing our best people to leave their brains at the door every morning?
- If we stripped away all our dashboards, best practices, and automated processes tomorrow, do our leadership team still know how to make a difficult, entirely original strategic decision?
- We have been approached about an acquisition. Should we sell, and if so, on what terms?
- Our biggest competitor just made a move that changes the market. How do we respond?
- I have been in the role 90 days and inherited a strategy I do not believe in. What do I do now?
- We are growing faster than our structure can handle. What breaks next and how can we avoid it?
- Our board wants a robust growth plan within 60 days. Where do I start?
- A key partnership is failing. Do we fix it, replace it, or walk away?
- AI is reshaping our sector and we have no position on it. What should our move be?
- We lost a bid we expected to win. What went wrong, and do we go again?
- We are sitting on IP we have never commercialised. Is it worth anything?
- We have been approached with a JV offer from a much larger partner. Is it an opportunity or a trap?
- Our investor wants an exit in 18 months. What do we need to fix before we go to market?
- We expanded internationally, and it is not working. Do we double down or retreat?
- A regulatory change is coming that could reshape our business model. How do we get ahead of it?
Our Guarantee
If you complete your EdgeBrief, attend the live briefing, and do not feel the session has delivered genuine clarity on your question, we will refund your fee in full. No argument, no lengthy process. You have 30 days from the date of your briefing to make that call.
