One high-stakes decision in sport. Answered in seven days.
An EdgeBrief applies Sports Decision Intelligence to the single decision on your desk:
a modelled panel of 450+ of the world’s leading experts, stress-tested against the biases that sink calls like this one, and challenged personally by a principal with four decades inside world sport. You get a board-ready answer you can act on and defend.
For leaders inside the sports and major-event economy facing a decision that will cost £50,000 or more to get wrong.
No pitch, no obligation.
We define the real question and tell you honestly whether we can help.
From £5000
One question,
properly answered
7 Working Days
From intake to briefing
450+ Experts
Modelled through the
SDI engine
Money Back
If it does not deliver clarity
You have done the research.
You are still not sure.
A decision has landed that sits at the edge of what even you can call with confidence. A launch or a new market where the business case stacks up on paper, and something still does not sit right. An approach from a new territory or a new partner, where the money looks fantastic and the counterparty, the politics and the reputational exposure are far harder to read. Or the board asking what your position on AI actually is, while three companies a week tell you they are the answer.
You have the seniority to decide. What you do not have is the specialist knowledge to be confident, and the window to get it right is closing. Commit to the wrong call and it costs a budget, a year, and how you are seen. Wait, and a rival moves first.
Six weeks and six figures, or an opinion over the phone
Until now, a leader in this position had two moves. Commission a strategy house: wait six weeks, pay £50,000 to £100,000, and brief a team of generalists who learn your sport on your clock. Or call your own network and take a fast opinion you could never put in front of a board once the decision is challenged.
Both stop short of the same thing: the world’s leading sports expertise, applied to your specific decision, fast enough to act on and rigorous enough to defend.
Sports Decision Intelligence, applied to your question.
Sports Decision Intelligence is decision advisory built for sport. One question, answered with the depth of a six-figure study, in seven working days from intake.
Your question runs through the SDI engine, our proprietary decision intelligence system. It models how 450+ of the world’s leading strategists, economists, behavioural scientists and sport practitioners would approach your specific problem, audits the analysis for the cognitive biases most likely distorting the call, and stress-tests every option against structured decision frameworks.
The output is then challenged personally by a principal who has spent four decades inside world sport: World Cup and Olympic bids, broadcast, sponsorship and rights deals with Sky, Fox and global federations. He has run the world’s largest events, so the read you get is a practical operator’s, and he signs off the analysis before it reaches you.
Your EdgeBrief document
Findings, stress-tested options, and a clear recommended framework, delivered as a structured PDF before the session.
A live briefing on Zoom, up to 90 minutes
We challenge your assumptions, surface the blind spots the brief has identified, and agree a decision framework you can act on immediately.
Why seven days is enough.
Serious decisions are supposed to take serious time, so a seven-day answer sounds like a shortcut. But the six weeks a strategy house takes is mostly overhead: assembling a team, learning your sport, scheduling the work. The analysis itself is a fraction of it. Our expertise is already convened and the sport is already understood, so the engine does in days what a research team does in weeks. Then the principal challenges it and signs it off. The same depth, with the waiting removed.
Why it costs £5,000 and not £50,000.
With a strategy house, most of the fee pays for the machinery around the expertise: the weeks billed, the team assembled, the learning done on your clock. We carry none of that machinery. The price is low because the cost of producing the answer is low. What reaches you is the depth a six-figure study would reach, on a decision worth ten times the fee to get right.
Is your decision big enough?
An EdgeBrief is built for the decision that will cost £50,000 or more to get wrong, now or in the near future, whether in lost revenue, wasted cost, or damaged standing. Below that, the decision does not warrant the work, and we will say so on the intake call. Where the stakes run into the millions, the same engine scales to an EdgeWorks engagement or an EdgeTank.
Who it is for: rights holders, host and bidding nations, broadcasters, sponsors, investors, federations, and the major suppliers serving them, anywhere in the world where the working language is English.
The kinds of decisions an EdgeBrief answers.
- We are weighing a new event, property or market. The research says go. What is it not showing us?
- A market looks attractive on the spreadsheet. Will it hold up in the real world?
- We have been invited to stage a tournament in a new territory. Is this the opportunity it looks like, or the mistake it could be?
- Sovereign capital wants in. Who are these people, how does it play politically, and what does it cost our standing if it goes wrong?
- A sponsorship offer is as much about image as return. Do we take it?
- The board wants our AI position. Which technology bets change our economics, and which are theatre?
- Fan engagement, streaming, ticketing, data: there is a new pitch every week. Which are real?
One question. Properly answered. £5,000.
See the depth before you spend a pound.
Download a specimen EdgeBrief and judge the structure, depth and quality of the analysis for yourself.
Submit your details below and we will send it as a PDF.
If it does not deliver clarity, you do not pay.
Complete your EdgeBrief, attend the live briefing, and if the session has not delivered genuine clarity on your question, we refund your fee in full. No argument, no lengthy process. You have 30 days from the date of your briefing to make that call.
We offer this because we are confident in what the SDI engine delivers. If the thinking was not good enough to be useful, we should not be paid for it.
Decide before the window closes.
If a decision worth £50,000 or more is sitting on your desk, every week it waits is a week the approach cools, a rival moves, or the board asks again.
No pitch, no obligation. A focused conversation that has value in itself.
In 45 minutes we will:
- Define the question that actually needs answering.
- Establish whether the stakes clear the £50,000 gate, and route you to EdgeWorks or an EdgeTank if the decision is bigger than a brief.
- Tell you honestly whether we are the right people to help.
- Outline exactly what your EdgeBrief will cover and the date you will have it.
